About CXO board


Who We Are

Transforming the experience an organisation delivers to its customers and employees can be profoundly important but equally challenging. Many experience enhancement, strategic innovation and change programs fail to deliver the impact and value that was promised. That’s why strativity CXO Board comes in.

In recognition of this, we have created APAC’S premier, invitation-only, a community for Experience Orientated Leaders. The goal is to provide members with inspiration, education, continuous support, thought leadership and a sounding board for ideas exchange.

The CXO Board aims to be the gold standard in sharing, guidance and networking support. Our focus is on helping each other to build better, more people-centric organisations that positively impact our communities, nation and the world.



The CXO Board membership includes: 

  • Ability to attend 2 x CXO Board Forums each year (including morning tea, 2 course lunch and networking drinks at an upmarket venue – or virtual if preferred)
  •  Leading CEO/CCO speaker discussing competitive/customer strategy and/or experience orientated change.
  • Unpacking of a global and local case study (a detailed look at context, challenges, approach and results)
  • Networking, member shares and round table discussions on challenges and impactful approaches with other senior leaders.
  • Participation in the annual deployment of our online customer centricity maturity assessment with access to aggregated/comparison data (great for longitudinal assessment of improvement and to benchmark against other firms)
  • Access to a 3 hour strategy testing/validation workshop each year with one of Strativity’s top consultants (where we act as a sounding board to test assumptions and approaches, highlight gaps and recommend method etc)
  • Virtual attendance at Forums for up to 2 additional employees (as a learning and development opportunity)
  • Ability to send up to 3 participants each year to our 2 day CX or EX certification training programs (at half price)
  • Access to all Strativity white papers/thought leadership/case studies and a package of our top 20 frameworks to leverage.
  • Private LinkedIn Group Connection.

Join CXO Board today



Our forums are an opportunity to immerse yourself in genuine thought leadership and for extended networking and conversations with a variety of CXO Board Members. Each event is slightly different, but typically we would have a keynote or two from a leading CEO or Expert, presentations from 2-3 CXO Board Members and ample opportunity for group discussions. The focus is on highly quality content and a behind the scenes look at the successes and challenges that come with organisational transformation.

CXM Assessment

The CXM Assessment has been developed as a guide for organisations to evaluate their progress across five core components: Customers, Employees, Strategy, Measurement, and Organisation. The assessment provides an overall scoring of your Customer Centricity or Customer Experience (CX) maturity, your alignment on the five core components and the high-level steps required to progress to the next phase.

The CXM Assessment has six distinct phases of maturity: Denial, Discovery, Development, Deployment, Dedicated, and Differentiated. Most organisations fall between the Discovery and Deployment Phases.

Strategy Validation Workshop

CXO Board membership includes an annual 3 hour strategy validation workshop. This is a private look at your strategy, CX | EX plans, gaps in your approach, recommendations with one of Strativity’s Directors.

This can be scheduled any time during the year to align with strategy/planning cycles.


Any discussions held in the CXO Board are conducted under the Chatham House Rule: you can use the information disclosed in a meeting, but you cannot attribute a source. Members list is not confidential, and authors of discussion papers retain the copyright to their work. Individual authors will determine whether copies of material will be permitted to be distributed outside of the CXO Board.

Annual CXO Board membership

Membership is on a renewable one-year basis. The annual subscription fee is AUD $9900 (ex GST).

Join CXO Board today


CXO Board Forum

The twice a year forum hosted by CXO Board is an event members look forward to each year. We host a great line up of speakers with a focus on strategy and performance. It is a wonderful opportunity for extended networking and conversations with CXO Board Members that you may have never met before and we gladly welcome all members to join.


CXO Board Forum - Sydney, March 2024

Strativity proudly presented the ninth edition of the CXO Board Forum at the iconic Sydney Opera House on March 14th. The event featured enriching discussions and networking opportunities that captivated attendees at every turn. With representatives from esteemed organizations such as Coles Group, Westpac, Tourism Australia, FWD Insurance, IBISWorld, Inspirations Paint, and DuluxGroup, sharing their insights on customer-centric change and digital transformation, leaders gained invaluable perspectives to drive their own organizations forward.

CXO Board Forum - Sydney, September 2023

Embark on a journey to CX excellence at the "CXO Board" Forum on September 14th in Sydney. Our lineup of visionary speakers includes Suzanne Holden (former Chief Executive of Link Fund Administration), Slade Sherman (Strativity Director and Former Chief Experience Officer of iSelect), Rahul Rajpal (Global Director of Customer Experience at Google), and Karishma Mendiratta (Head of Member Experience & Insights at Australian Retirement Trust). Brace yourself for an immersive day where innovation, insights, and inspiration converge to shape the future of customer experience. Don't miss your chance to be part of this transformative experience!
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CXO Board Forum - Sydney, March 2023

Strativity ANZ are very excited to announce another great line up of speakers for our upcoming CXO Board Forum on March 16 in Sydney. We will hear from Greg Yong, CEO at Ardent Leisure Group (Dreamworld and SkyPoint), Rowan Munchenberg, EGM of Business Lending at NAB (and former Managing Director of Bankwest), Nick Mountford, Co-Founder of Active Theory and Alok Kulkarni, Co-Founder at Cyara. As usual, all sessions will include Q&A under Chatham House rules, with dedicated time for networking and informal conversations. Along with lunch, drinks and some live entertainment.
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CXO Board Forum - Sydney, September 2022

The CXO Board is pleased to announce the September forum as the board welcomes - Bernie Brookes AM who spent over 8 years as CEO and MD of MYER. Paul Rayson who is the current CEO of Hearts and Minds Investments Limited (ASX: HM1) and the former MD of CommSec. Jon Satterley who is the CEO and Co-Founder of Fortress Australia and the former Chief Digital Officer at Village Roadshow. Andrea Peters who is the Chief Growth Officer at LGIAsuper and Raphael James who sits on the Global Leadership Team for Applied Intelligence at Accenture. The forum will take place in a relaxed environment with lunch, live music providing a platform for informal networking opportunities.
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CXO Board Forum - Sydney, March 2022

We welcomed back our CXO Board members to our March Forum for an exciting guest speaker. Professor Ryan Buell from Harvard Business School came along and ran an incredibly engaging and informative CX Masterclass. In this 2 hour session, Ryan unpacked a case study with the cohort and drove discussions on strategic options, experience differentiation and practical applications. The case he selected is the first one he covers when he delivers the Harvard Business School CX Transformation Program in Boston.
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CXO Board Forum - Online, September 2021

The board hosted an online forum with keynote by David Koczkar, CEO of Medibank and featured Board Member Share from Todd Stevenson, Chief Customer Officer at Colonial First State. Julie Salsbury, GM of CX at QLD Department of Transport and Main Roads and Belinda Dimovski, ED Engagement & Support at Australian Red Cross.
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CXO Board Forum - Sydney, March 2021

The board brought together new members and had keynote speakers – John Buchanan, Former Australian Cricket Coach and Executive Coach. Building a shared strategy and achieving peak performance, Rod Bryan, Senior Executive Partner, Gartner. What Executives should know for 2025 (Data, Analytics and AI), Mac Williams, VP Marketing APAC, Pearson, Belinda Dimovski, ED Engagement, Australian Red Cross and Todd Stevenson, CCO, Colonial First State.
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CXO Board Forum - Sydney, February 2020

The board hosted all members in February with a keynote Q&A by Sal Petroccitto (CEO of National Heavy Vehicle Regulator), running of Experience & Engagement Trends in 2020 with case study sessions. Welcome Guest Speaker Paul Sainsbury (ex CCO AMP) as well as CXO Board Member Share & Group Discussion – Michael Burgess (CSXO Western Sydney University).
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CXO Board Forum - Sydney, October 2020

The board hosted all members in October with a keynote by Gary Carroll, CEO G8 Education on Navigating a pandemic. This followed by Keynote by David Atkin, ex CEO Cbus Super. Driving customer centric change which then lead to a group discussion and followed by a Board Member Share by Troy Barnes, CTO FWD Group & ex CCO of Pizza Hut and Karen Wynn, GM Member Strategy & Experience, RACQ.

Our Clients

With Over 50+ Board Members

“I have enjoyed being involved with the CXO Board and found it very beneficial for learning and networking. The speakers, quality of content and the workshops at the Forums are consistently very good.”

Mark Healy - Managing Director, Global Payments AU/NZ

“Strativity’s CXO Board membership provides the City of Gold Coast with the insight. We need to ensure that our customer experience strategy and roadmap remain current and effective with our customers' ever-changing demands and needs. The combination of theoretical knowledge, applied to our organisational context, and experienced peer network have allowed us to take key learnings back to the City and provide quality outcomes to our community.”

Cath Drinkwater - Chief Information Officer, City of Gold Coast

“I was reflecting on the past events and the value the CXO Board has added to myself and the broader WorkCover QLD business. The insights and learnings from the stories and discussions with colleagues facing many of the same challenges and opportunities, have reinforced areas of focus and importantly informed and validated our strategic direction. likewise, the insightful CEO and senior executive talks and case studies, with these presentations always being a highlight. Finally, the good food and wine, all contribute to fantastic and inspiring days!”

Nick Wenck - Chief Strategic Development Officer, WorkCover QLD

“What I value about the CXO Board is the diversity and range of speakers. I’ve been in financial services for twenty-two years now so I want to hear about the best experiences outside of financial services and learn from those who are delivering what customers really want. CXO brings that experience to me and allows me to think differently.”

Todd Stevenson - Chief Member Outcomes Officer, Colonial First State

“Since joining I have had the chance to attend a number of forums with great presenters and useful case studies. The CXO Board has provided me with a practical way to meet and connect with a diverse group of CX leaders from different businesses, yet with many similar challenges. It has provided a great space to gain a range of perspectives and experiences to draw on and has provided me with thought provoking and useful insight.”

Tarnya McKenzie - Chief Customer Officer, City of Port Phillip