What Is It

Exceptional Customer Experiences Yield Exceptional Results

The primary focus of the CXM Certification Program is to demonstrate how to successfully design and implement a customer experience strategy within your organisation.

Our training program will provide you with a practical, step-by-step blueprint to initiate and manage customer experiences in your organisation. Based on the accumulated experience of Strativity Group in designing and launching customer experience programs in both Fortune 100 and emerging companies, this program will provide you with the guidelines for success.

Filled with exercises, group discussions and more than 100 customer experience templates, diagrams and slides, you will be armed with the tools you need to make customer experience an organisational success.

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What You Will Learn

  • Make Your Organisation’s Customer Experience Different and Profitable.
  • Advanced procedures to successfully build and implement CX strategies.
  • Innovative design strategies that transform your product-centric organisation into a customer-centric one.
  • How CX can help you identify and penetrate new growth opportunities while simultaneously improve customer retention and loyalty.
  • How to engage employees and build organisational buy-in for your CX strategy.
  • How to drive your organisation’s growth and success through customer experience management.
Strativity Illustration CXOB

What Will attendees receive?

Customer Experience, Innovative Methods & Practical Ideas

The complete blueprint for the Customer Experience (CX) Certification Program, including:

  • Over 100 Customer Experience related slides, templates, charts, case studies and white papers critical to your success.
  • Over 100 frameworks, methodologies and instructional slides
  • Certificate of Completion.
CXM Certification Program

Who Will Deliver The Program?

The program will be delivered by world-renowned Customer Experience Management Experts George Bej, Strativity Group Executive Director and Campbell Packer, Strativity Group Director.

“I had an amazing opportunity to receive invaluable information which helped me understand the importance customer experience continues to play in differentiating a business from its competitors. In his delivery, not only did George provide us with some relevant insights and references but also assisted and coached us on setting up our very own vision on our customer experience mapping journey.”

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Strativity Illustration CXOB

George Bej

Executive director

George Bej is an award-winning Australian business executive who has gained more than 30 years of commercial experience in major market segments. George talks about accelerating business performance from a customer experience perspective, and provides a raft of examples, tools and insights that can inspire an audience towards transformation.

His enthusiastic communication style and the ability to make concepts easy to understand, will challenge your audience to new depths of insight and understanding. George delivers a compelling keynote address which will have a high impact on your audience.

George is a recognised thought leader in customer experience strategy and is a regular presenter at management conferences and provides strategic guidance to some of Australia’s leading CEOs.

George Bej - Executive director

Campbell Packer


Campbell Packer is a highly engaging presenter, facilitator and a leader in virtual learning transmission techniques.

With a background in Customer and Learning & Development, Campbell has worked with organisations such as Domain, Aussie, Nissan, Miele, Novartis, Merck, Pfizer, and BaptistCare, to name a few.

Campbell specialises in creating, facilitating and delivering Strativity’s suite of Inspiration & Education programs to help organisations unlock and unleash the power to deliver exceptional CX and brand aligned customer experiences through their people and systems.

Campbell Packer - Director

How To Attend: Dates and Price


If you are interested in attending our programs, register below and let us know which location you would like to attend:

  • SYDNEY 8-9 April 2024 | Pullman Hyde Park Hotel
  • BRISBANE 13-14 May 2024 | Venue TBC
  • MELBOURNE 29-30 July 2024 | Venue TBC
  • SYDNEY 11-12 November 2024 | Venue TBC


$3600 + GST (first 3 company participants)
$1800 + GST (for every additional company participant, over 4)

CXM Program Registration

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"Attending the CX Program was excellent. George was an engaging, knowledgeable and personable presenter who had done his homework on all the industries participants worked in so he could give real life guidance on how to bring the training to life. I feel I gained valuable insight and tools into implementing CX at my workplace and look forward to seeing the results. It’s what we all should’ve started doing 10 years ago! "
“It's a fantastic dive into shifting thinking into a customer centric approach. If there are any doubts, reservations, fears… the course definitely brings about the journey, steps and principles behind CX. "Be authentic" customers are people too!”
“A fantastically engaging and pragmatic course, that hits the mark on implementation that other courses miss (without having to purchase a product or service)."
"The course was practical, enjoyable use of time in my busy schedule. A valuable investment if you are serious about transforming your business."
“Even if you are a CX Manager or new to CX, this course will teach you something, inspire you to be excellent and excited to get back to the office and get cracking!"
"Loved EVERYTHING!! :) Content 10/10; Presenter credibility 10/10; Pace 10/10. Fun, enjoyable environment 10/10. George's real life examples brought everything to life so well.”
"My only expectation from the course was to walk away with a wealth of knowledge and a toolkit to use in my current role and any future roles. What I walked away with was so much more! Amazing insights, stories, the ability to take other functions within the business along with CX journey. The content was amazing but the icing on the cake was George and Cam’s delivery of the content, which was truly memorable. The team are so down to earth and funny, it made both days truly enjoyable and memorable. Thank you for an amazing course."

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