Customer Centricity
Maturity Assessment
Customer Centricity Maturity Assessment

How customer-centric is your organisation?

A structured read on where your organisation sits today across six dimensions of customer centricity – and where the next move should be.

Up to 21 questions 6 dimensions About 6 minutes Immediate result

Before you start

Each question describes five states. Choose the one that best matches how your organisation actually operates today, not how it aspires to operate. Where you sit between two, choose the lower one – the result is more useful to you that way.

Please enter your name
Please enter a valid business email

Your details are used to personalise your result and are not shared with third parties.

This is a prototype for internal review. Responses are held in the browser only and are not transmitted or stored.

Context

Tell us where you sit

Used to place your result against comparable organisations.

Your industry

Organisation size

Dimension six of six

AI and mission readiness

One question before the final dimension.

Is your organisation currently using AI in customer interactions?

If you are not using AI in customer interactions, we will skip this dimension rather than score you as low maturity – an organisation that has deliberately not deployed AI is not the same as one deploying it without a framework. Your result will be based on the other five dimensions.

Your result

Prototype note. This scale runs one to five and is not comparable to the historical zero to ten benchmark. Phase bands below are provisional placeholders and should be re-cut against the distribution of real v2 responses once the parallel run produces them.
Dimension profile
Score by dimension
Where to focus

Your lowest-scoring dimensions

Full detail

Every dimension

Response record

What you selected

Retained so the item set can be reviewed against real answers during piloting.

Where to from here

Keeping the customer at the centre

Strativity helps organisations build the customer experience foundation that makes AI investment purposeful, measurable, and defensible. The natural next step is to connect for a candid no-obligation conversation.

Please enter your name and a valid business email
✓

Thank you, . Your result has been noted and we will be in touch shortly to arrange a time.